There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. It’s more cost-effective than outbound marketing methods. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands

SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

Responsive design is an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. The goal of responsive design is to build web pages that detect the visitor’s screen size and orientation and change the layout accordingly.

By the year 2023, it’s estimated that ecommerce purchases will rise from 14.1% to 22%. These estimations are highly optimistic and they show that ecommerce, as a business, is yet to reach its potential. Mobile ecommerce sales are also expected to rise, estimated to reach almost 3.91 trillion in 2022